Brayden Decker
Senior Product Researcher, B2B Lead
Mixed methods researcher who builds quantitative research programs — Bayesian analysis, conjoint, market simulation — in B2B environments where the buyers are professional operators in regulated industries. Established research practices from zero at three companies, synthesized 10+ data sources into segmented market intelligence that reshaped GTM strategy, and built AI-enabled analysis infrastructure that made 1,000+ call research programs feasible.
Case Studies
Selected research projects from Plaid and InsideSales.
Plaid · 2025–2026
Brand Perception Audit
AI-augmented mixed methods research across four product areas — rewriting PMM strategy and unlocking a $250K external study.
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Plaid · 2023–2026
FI Insights → Bank Intelligence
A three-year research arc: from rejected finding to launched product suite with 39 beta partners and org-level priority.
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InsideSales · ~2021
Strategic JTBD Framework
Built a team's first strategic research framework from scratch — and used it to kill a product before it wasted resources.
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